How to Create a Video Marketing Strategy for Your Christchurch Small Business
If your videos aren’t generating leads, here’s how to fix it
Problem
If you’ve invested time or money in a marketing video, only to watch it disappear into your social feed with little to no ROI, you’re not alone. For many small businesses in Christchurch, video feels like a gamble.
Expertise
At Elevate Digital, we help Christchurch based businesses go from one off video projects to strategy first content engines that generate real results.
Promise
In this article, you’ll learn how to align your videos with your sales funnel using the Selling Seven framework, plan for smarter distribution, and finally see your videos deliver leads not just likes.
7 must have videos for any business
The Selling Seven: The Videos That Will Transform Your BusinessClarify Your Video’s Purpose Before You Hit Record
Most small business videos fail because they don’t have a job. Before filming, define what the video is supposed to achieve.
Ask: Do you want people to click, sign up, buy, or remember your brand?
Bold takeaway: Clarity before creativity ensures your video moves the needle.
Solve Real Sales Problems with the Right Video Type
Different videos do different jobs. Choose the format that fits the goal:
Problem-awareness? Use educational videos or explainers.
Need proof? Use testimonials or before/after reels.
Ready to buy? Use a direct offer or product walkthrough.
Bold takeaway: The wrong video type wastes budget. Pick format by function.
Fix Funnel Bottlenecks by Matching the Right Video
Here’s how to align video types with funnel stages:
1. Funnel Stage Awareness– Video Type Explainer, FAQ, Educational.
2. Funnel Stage Consideration– Video Type Testimonials, Case Studies
3. Funnel Stage Decision– Video Type Product Demos, How-To, Offer Videos
Bold takeaway: Match content to where your buyer is stuck.
Don’t Let Good Videos Die in Your Feed
Distribution matters as much as creation.
Post to:
Landing pages
Email sequences
LinkedIn/Meta ad campaigns
Sales follow-up emails
Bold takeaway: A great video without distribution is invisible.
Track Actions Not Just Views to Know If It’s Working
Vanity metrics (likes, views) lie. Measure:
Click-throughs
Time on page
Opt-ins or bookings
Bold takeaway: Track how video impacts sales activity—not social vanity.
Ready to Get Video Working for You?
Resolution: Now you understand how a strategy-first approach can make video actually work for your Christchurch business.
Remind: If you’ve been frustrated by wasted time, low ROI, or videos that didn’t convert, you’re not alone.
Relevant Next Step: Let’s map your current funnel and uncover the videos that will unlock real results.
Reintroduce: At Elevate Digital, we’ve helped dozens of local businesses turn videos into their most effective sales tools—and we’d love to help you do the same.
Book a Free 15-Minute Strategy Call