The 7 Most Important Sales Videos for Business. That you can make yourself (The selling 7 framework)
Not Getting Enough Qualified Leads?
If you’re not getting enough qualified leads—or they’re stalling halfway through the buying process—video might be the piece you’re missing. Video is no longer optional—it’s a non-negotiable when it comes to trust-building, educating buyers, and driving sales.
At Elevate Digital, we’ve helped dozens of Kiwi businesses craft video content that answers buyer questions, overcomes objections, and shortens the sales cycle. In this article, we’ll break down The Selling Seven: the 7 essential types of videos your business should be creating—and how each one works to drive conversions.
Why Video Marketing is Essential for SEO and Sales
• Video increases website engagement—viewers retain 95% of a video’s message compared to only 10% from reading text.
• Search engines prioritise video content—websites with video are 53 times more likely to rank on the first page of Google.
• Video marketing accelerates revenue growth—companies using video see nearly 50% faster revenue growth than those that don’t.
• Buyers make decisions before contacting sales—70% of purchase decisions are made before ever speaking to a salesperson.
• If your brand isn’t answering their questions, your competitors are.
The Selling Seven Video Types Your Business Should Be Using
1. The 80% Video: Answer Common Customer Questions
Use 80% videos to answer top buyer questions before they reach out to sales—saving your team time and increasing trust.
How to Film It:
Choose a well-lit space and speak directly to the camera as if you’re addressing a customer.
Keep it conversational and engaging—don’t rely on a rigid script.
Add text overlays and visuals to reinforce key points.
SEO Tip:
Include the exact phrasing of common customer questions in the video title, description, and transcript to improve search rankings.
Learn more in our guide to SEO-friendly video scripts →
Example:
An accounting firm creates a video answering the top 5 questions their clients ask about GST returns—saving time on every initial consultation and showcasing their expertise early in the buyer’s journey.
2. Employee Bio Videos: Build Trust Before You Even Meet
Employee bios humanise your brand and build trust before a buyer ever makes contact.
How to Film It:
Have each team member introduce themselves and talk about their role.
Keep it natural—avoid reading from a script.
Capture shots of them working in their element to add authenticity.
SEO Tip:
Optimise the video title and description with keywords related to your industry and team roles (e.g., “Meet Our SEO Specialist | Digital Marketing Experts”).
Example:
A real estate team films short introduction videos of each agent, making it easier for potential clients to connect with the right person.
3. Product/Service Page Videos: Show, Don’t Just Tell
A strong product or service video helps buyers see value quickly—without scrolling through blocks of text.
How to Film It:
Show your product or service in action.
Use customer testimonials to reinforce credibility.
Keep it concise—under two minutes is ideal.
SEO Tip:
Embed the video on high-intent pages (like product or service pages) and include a keyword-rich transcript.
Example:
A coffee roastery films a behind-the-scenes look at their sourcing and roasting process, building excitement and trust around their premium blends.
4. Landing Page Videos: Increase Conversions
Landing page videos add a high-trust layer that helps convert visitors into leads.
How to Film It:
Speak directly to the audience and explain the benefits of your offer.
Keep it short—ideally under 90 seconds.
End with a clear and compelling call to action.
SEO Tip:
Add structured video data (schema markup) to improve search visibility and click-through rates.
Example:
A business consultant adds a short video to their service enquiry page, explaining the next steps, leading to a 30% increase in consultations.
5. Cost & Pricing Videos: Build Trust with Transparency
Buyers are already searching for your pricing—addressing it openly builds trust and filters the right leads.
How to Film It:
Be upfront about pricing—explain why costs vary and what factors influence pricing.
Walk through different service levels or packages.
Focus on the value, not just the price.
SEO Tip:
Optimise for long-tail keywords like “How much does [your service] cost?” to attract high-intent search traffic.
Example:
A software company films a pricing video explaining different subscription tiers and features, reducing confusion and sales objections.
6. Customer Journey Videos: Simplify the Buying Process
When buyers know what to expect, they’re more confident to take the next step.
How to Film It:
Outline the step-by-step process of working with you.
Use a combination of real footage and animations for engagement.
Highlight key milestones and what customers should expect.
SEO Tip:
Use “How it Works” or “What to Expect” in the video title and description to capture people searching for your process.
Example:
A home renovation company films a customer journey video detailing each phase of a remodel, increasing enquiries and reducing hesitation.
7. Testimonial Videos: Let Happy Customers Sell for You
Nothing builds trust like a satisfied customer telling their story in their own words.
How to Film It:
Ask past customers to share their experience in their own words.
Focus on their problem, the solution, and the results they achieved.
Keep it authentic—real, unscripted conversations are most effective.
SEO Tip:
Include customer quotes in the video description and title for better ranking on search engines and YouTube.
Example:
A fitness coach records testimonials from clients who transformed their health, turning them into compelling sales content.
