Video Strategy Insights for Business Growth
This hub brings together Elevate Digital’s thinking on video strategy from planning and pricing to ROI and real-world application. These articles are written for businesses that want video to support growth, not just look good.
What Is a Video Strategy (Why It Matters More Than Just Hiring a Videographer)
You’ve invested in video—but it’s not delivering.
No boost in leads. Flat engagement. Your sales team isn’t seeing any difference. Sound familiar?
The problem isn’t the quality of the video—it’s the lack of strategy.
Businesses with a solid video strategy see stronger brand positioning, more consistent engagement, and better conversion rates—because every video is built to serve a purpose.
How Much Does Videography Cost in New Zealand? A Transparent Breakdown for 2025
Not sure what videography should cost in New Zealand? You’re not alone.
Whether you’ve been quoted $800 or $8,000 for a 60-second video, it can be tough to know what’s fair—and what you’re actually paying for.
This guide gives you a clear breakdown of what impacts video pricing in 2025, typical price ranges, and how to make sure you get real value from your next shoot.
How much does it cost?
The 7 Most Important Sales Videos for Business that you can make yourself (The selling 7 framework)
Want to generate more leads, close deals faster, and build trust before the first sales call?
These 7 essential sales videos—known as The Selling Seven—can do exactly that. And the best part? Many of them, you can start creating yourself.
Trying to write your own marketing videos but not sure where to start?
Whether you’re a solo marketer or part of a small team, this guide walks you through exactly how to script the 7 videos that actually move the needle—from testimonials to pricing explainers. No fluff, no fancy jargon—just clear, buyer-focused scripts you can write yourself.
How to Script the Selling Seven Videos
Planning a video project in 2025? (Best Videographers Christchurch)
Don’t just Google “videographers near me.”
We’ve done the homework and rounded up Christchurch’s best videographer from cinematic storytellers to strategy-first pros.
Best videographers in Christchurch
Event Videography in NZ: What to Know About Corporate & Conference Video Production
Planning a conference, launch, or corporate event in NZ?
Here’s what you need to know before hiring an event videography team—plus pricing, tips, and how to maximise ROI from your footage.
How to Create a Video Marketing Strategy for Your Christchurch Small Business
Struggling to get leads from your videos? Most Christchurch small businesses are missing one thing: strategy. Learn how to turn your next video into a lead-generating asset—not just another post that gets ignored.
Video Marketing Strategy for Your Small Business
Freelancer vs Video Advertising Agency: What’s the Smart Choice for Christchurch Businesses in 2025?
This blog helps Christchurch business owners compare freelancers and video advertising agencies in 2025, so they can choose the right partner based on strategy, scale, and long-term ROI.
Freelancer vs Video Advertising Agency
What to Look for in a Corporate Video Company (Before You Hire One)
Tired of corporate videos that look good but don’t move the needle? This guide shows you how to spot the difference between a crew that films—and a partner that drives real business outcomes.
What to Look for in a Corporate Video Company
What to Expect from an Event Videographer in Christchurch
Planning an event in Christchurch?
Event Videographer in Christchurch
Video Marketing vs Traditional Marketing
What’s Working in NZ Today?
Video Marketing vs Traditional Marketing
Repurposing Video Content the Smart Way
The True Cost of Reuse
Repurposing Video Content the Smart Way
Affordable Videographer Christchurch
Every Christchurch business wants great video at a fair price. The good news? You don’t need Hollywood budgets to get results. With smart planning and the right videographer, you can save money while still producing content that engages your audience.
Affordable Videographer Christchurch
Real Estate Drone Videography – Does it sell houses?
Let’s face it, the real estate industry is competitive. Online listings have reached record numbers and it’s becoming harder and harder to stand out online. If you’re currently struggling to move a home in the current market, real estate drone videography could be solution for you.
Real Estate Drone Videography