What to Look for in a Corporate Video Company (Before You Hire One)
Have you ever invested in a sleek corporate video… and seen nothing come of it? Are your sales or internal teams still struggling to explain what you do despite having video content?
Make Sure They Start with Strategy, Not Scripts
If the first question they ask is “what do you want to film?”, you’re already in trouble.
Look for companies that start with:
• Your customer journey
• Your sales goals
• Where video fits in your funnel
Bold takeaway: A corporate video company should be solving business problems—not just filming.
Ask How They’ll Use the Video—Not Just Produce It
A great video that sits on a server won’t help your business. Ask how they plan to:
• Distribute it across your sales, website, and ads
• Optimise it for platforms like LinkedIn or email
• Measure its performance
Bold takeaway: If they don’t talk about video marketing strategy, they’re not your growth partner.
Don’t Just Watch the Showreel—Ask for Results
You want more than a flashy reel. Ask to see:
• Case studies with business outcomes
• Their pre-production process (briefing, planning, scripting)
• How they tailor content to different audiences or departments (sales, HR, execs)
Bold takeaway: Professionalism isn’t just about quality—it’s about consistency, clarity, and business alignment.
Don’t Just Hire a Video Team—Hire a Content Partner
A good corporate video company should collaborate with your:
• Marketing and sales teams
• Subject matter experts
• Internal comms or HR
They should also advise on:
• Scriptwriting for execs or SMEs
•On-camera coaching
• Repurposing footage across platforms
Bold takeaway: You don’t just need a crew—you need a content partner who understands your business.
What to Do Next
So What Now?
You know what to look for. The next step is to act on it.
If you’ve invested in video before and didn’t see results you’re not alone. But it doesn’t have to stay that way.
Ready to use video to drive business outcomes not just impressions?Book a free 15-minute strategy call with Elevate Digital, Christchurch’s corporate video company that focuses on messaging, conversion, and ROI.
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