SEO & AEO Insights for Modern Search
How SEO and AEO Are Changing Search
Elevate is leading the charge into the next era of search.
From SEO fundamentals to AEO, AI Overviews, and answer-first search, these articles break down what’s changing and how to respond with practical guidance to help you strengthen rankings, stay visible, and adapt ahead of the curve.
SEO vs Google Ads: Which Delivers Better Results in NZ?
If you’re running a business in New Zealand, you’ve likely wondered: “Should I invest in SEO or Google Ads?” Both can drive leads, but they work very differently. The right choice depends on your budget, goals, and how quickly you need results.
SEO vs Google Ads: Which Delivers Better Results in NZ?
The Future of Digital Marketing in New Zealand
Search is changing fast. With Google’s AI Overviews and tools like ChatGPT, businesses can’t rely on traditional SEO alone. That’s where Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) come in — new strategies that ensure your brand stays visible in the AI-first search era.
The Future of Digital Marketing in New Zealand