What is a Video Strategy (Why it Matters More Than Just Hiring a Videographer)
Why aren’t our videos converting?
You’ve invested in video content, but it’s not delivering results. Your sales team hasn’t seen an uptick in leads, engagement is flat, and no one seems to be taking action. Sound familiar?
If that’s the case, the problem probably isn’t the video—it’s the lack of a video strategy.
At Elevate Digital, we’ve helped dozens of businesses turn underperforming video content into high-converting, lead-generating assets. In this article, we’ll break down exactly what a video strategy is, why it’s more important than just hiring a videographer, and how you can start using one to grow your business.
What is a Video Strategy in Marketing (and Why You Need One)
A video strategy is more than just a plan to make a good-looking video. It’s a deliberate approach that ensures every video you create supports a specific business goal and reaches the right audience at the right time. Without a clear strategy, your content is just noise. A video strategy aligns your content with your brand, your audience, and your marketing goals.
Key Elements of a Video Strategy:
• Clear objectives – Are you trying to generate leads, increase brand awareness, or close sales?
• Audience insight – Who are you talking to? What problems do they have?
• Message clarity – What do you need to say to earn trust and drive action?
• Channel strategy – Where will this video live—Instagram? YouTube? Your website?
• Customer journey mapping – How does each video support your overall sales funnel?
• With a strategy in place, your content becomes a business asset, not just content for content’s sake.
4 Reasons a Video Strategy Helps You Get More ROI
1. It Gives Purpose to Your Content
A video without a clear goal is just a visual asset. A video backed by strategy is a business tool built to perform.
2. It Saves You Time & Money
No more guessing. You’ll know what to create, how to create it, and where it fits.
3. It Builds Trust with Your Audience
Strategic messaging speaks directly to the needs of your ideal customer—helping them feel seen, heard, and understood.
4. It Drives Measurable Results
When video is aligned with your funnel and tracked by data, you can actually see how it impacts sales and leads.
Businesses with a solid video strategy see more consistent engagement, stronger brand positioning, and better conversion rates.
“Businesses with a solid video strategy see more consistent engagement, stronger brand positioning, and better conversion rates”
Why Strategy Sets Some Videographers Apart
Not all videographers are created equal. Some are visual storytellers. Others are strategic marketers.
A videographer who understands marketing can create content that doesn’t just look good—it works.
At Elevate Digital, we’re digital marketers and videographers. That means we:
Build your video content around business goals
Focus on the entire buyer journey—not just one video
Optimise videos for performance across platforms (SEO, social, ads)
Use frameworks like StoryBrand, Selling 7 and Engage to connect and convert
This approach transforms your content from a cost into a business asset.
What Does a Video Strategy Cost?
The cost of a video strategy can vary depending on your goals, the types of content needed, and the platforms involved. On average, a small business might invest anywhere from $600 to $1500 for a strategy-driven video campaign.
Factors that affect the cost:
The number of videos needed
The depth of strategy and planning involved
Whether distribution and analytics tracking are included
A one-off video without strategy often costs more in missed results than a strategy-backed content plan ever will.
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How to Get Started with a Video Strategy
Book a Free Strategy Call
We’ll talk through your goals, audience, and challenges.
Build Your Plan
We’ll create a tailored video roadmap aligned to your business.
Create with Purpose
We produce and deliver high-performing content backed by data and insight.
Get started
ContactFinal Takeaway
If your video content isn’t delivering results, it’s time to rethink your approach.
You came here because you want your videos to do more than just look good—you want them to drive real growth. That starts with strategy.
At Elevate Digital, we bring together videography, marketing, and storytelling to help your brand connect, convert, and grow.
Let’s turn your videos into your hardest working marketing asset.